Hi, I’m Carla
I help companies and brand managers get a deeper understanding of their markets today and become cultural drivers tomorrow.
Using Semiotics, Cultural Analysis and Behavioural Research…
… I am on a constant mission of decoding the present in order to participate in shaping the future.
With a Master in Innovation Management and over 8 years of experience in both Cultural Insight and Strategic Planning…
… I do every bit of research with strategic drive in mind. Working for big agency names like Y&R or Kantar Consulting allowed me to shape national and international marketing and campaign strategies for brands from FMCG to automobile or home entertainment.
I am fascinated by people and figuring out why they do what they do – the trends they identify with and the culture and content they choose to consume.
This passion, along with my extensive experience in my field, give me…
a strong understanding of contemporary culture, focused researching skills, and a sharp instinct to identify future trends.
I spend a lot of time reading, listening and thinking. I believe in great creative work that contributes to a better world.