Cultural Insight for Strategy and Communication

How does your company keep up with the changes in current cultures and anticipate the future when planning brand, marketing and innovation strategies?

As part of a global network of cultural specialists, futurists and local experts, I connect companies with real insights from the real world.

Understanding the present, to remain relevant in the future

Driving Innovation

I tap into emerging cultural spaces
to help companies uncover
innovation potential.

Ideation workshops, expert
interviews, lead user groups –
delivering clear roadmaps for
product and service innovation.


Trend Research

Supporting companies to identify
emerging narratives and
mainstream changes in consumer
behaviour by engaging a network
of specialists around the globe.
I develop reliable future scenarios
by testing hypothesis and tapping
into global and local


Brand Strategy

 I craft brands for new products,
or reposition existing brands
to fit their shifting cultural contexts.
This results in strategies that
tap into a brand’s core values.

Contact me for brand positioning workshops,
springboards for visual identity,
packaging design
or shelf display.


Strategic Communication

Do you need strategic direction for
your communication channels?

I deliver visual inspiration
and the right tone-of-voice for your
social channels. Get cultural and
consumer insights
that lead to focused and targeted
advertising campaigns and
brand communication.


New Markets

I guide companies in navigating
new markets and demographics
for product launches, and
communication campaigns.
My research provides easy-to-digest
insights on new technologies,
geographical markets,
specific demographics
and cultural phenomena.

Future Scenarios

I deliver future hypotheses
on where your brand,
your consumers or the market
you are in is headed.
By staying sharp and aware
of cultural shifts happening
all around, I can create reliable
future scenarios to help brands
stay relevant and ahead
of their competitors.

Every business challenge is different.
Tell me yours and get a tailor-made study design, incl. budget and timing, within 24h

About me

Hi, I’m Carla

I help companies and brand managers get a deeper understanding of their markets today and become cultural drivers tomorrow.

Using Semiotics, Cultural Analysis and Behavioural Research…
… I am on a constant mission of decoding the present in order to participate in shaping the future.

With a Master in Innovation Management and over 8 years of experience in both Cultural Insight and Strategic Planning…
… I do every bit of research with strategic drive in mind. Working for big agency names like Y&R or Kantar Consulting allowed me to shape national and international marketing and campaign strategies for brands from FMCG to automobile or home entertainment.

I am fascinated by people and figuring out why they do what they do – the trends they identify with and the culture and content they choose to consume.

This passion, along with my extensive experience in my field, give me…
a strong understanding of contemporary culture, focused researching skills, and a sharp instinct to identify future trends.

I spend a lot of time reading, listening and thinking. I believe in great creative work that contributes to a better world.

Let’s talk!