Hey there, I’m Carla!

Understanding Today, Shaping Tomorrow

I specialize in helping companies and brand managers dive deep into today’s market landscapes and emerge as trendsetters of tomorrow’s culture.

Decoding the Present, Co-Creating the Future

Through the lenses of Semiotics, Cultural Analysis, and Behavioral Research, I spend my time decoding the mysteries of current cultural shifts and helping companies seamlessly influence what comes next.

Expertise Meets Strategic Precision

With a Master’s degree in Innovation Management and boasting over 10 years of hands-on experience in Cultural Insight and Strategic Planning, I approach every project with strategic precision. Having collaborated with industry giants like Y&R and Kantar Consulting, and later part of great international teams as a freelancer, I’ve crafted impactful marketing and campaign strategies for diverse brands spanning FMCG, automotive, and home entertainment sectors.

Driven by Curiosity, Fueled by Passion

My passion lies in understanding people—their motivations, their choices, and the cultural currents that shape their lives. It’s this insatiable curiosity that fuels my work, driving me to unearth trends, decode behaviors, and anticipate shifts in consumer culture.

A Unique Blend of Expertise

With an unwavering commitment to staying at the forefront of contemporary culture, honed research skills, and an intuitive sense for spotting future trends, I bring a unique blend of expertise to the table.

Beyond Work: Making a Mark, Making a Difference

When I’m not knee-deep in research, you’ll find me immersed in books, podcasts, and meaningful conversations. Because for me, great creative work isn’t just about making a mark—it’s about making a difference in the world we live in.

Let’s Shape the Future Together

Ready to join forces in shaping the future? Let’s chat!